A Guide to Cross-Generational Marketing

Today’s marketers must engage more generations than ever before.Read our research, Age matters: A guide to cross-generational marketing, to learn how to adapt your marketing to the Silent Generation, Gen Z and everyone in between.

This report features our proprietary transaction and survey data dives into similarities and differences across generations, including: Spend by industry Industries with the highest spend:

	Travel and retail
	Loyalty preferences across generations
	Technology behaviors across generations
	Media, influences and social across generations Influence of Gen Z